We at Whitereport believe that decision makers, whether they work in business-to-business or business-to-government scenarios, need 21st-century tools to get to grips with supply and demand in the ever-changing, fragmented cross-media market. Our ambition is to provide those tools globally.
Whitereport was born in Budapest, Hungary, in 2011, to help our clients get closer to the reality of the market and to monitor the fragmented, ever-changing cross-media market on the basis of essential facts and figures. We ended up developing a media industry tool, Whitereport.
The company proved a successful operation in our home country, helping clients like the Hungarian equivalent of Ofcom (NMHH), RTL Hungary (a Bertelsmann company), Vodafone, The Hungarian Advertising Association, MediaWave, EY, Porche Hungaria – just to name a few. Whitereport data and analysis are also used in media market related litigations.
Whitereport gained global traction when we were named as one of the most promising early-stage data innovations, and were invited to exhibit at Collision US and Pioneers Vienna in 2016, as well as at the Lisbon Web Summit in 2017.
Whitereport Global Limited (founded in London in 2017) launched the first UK module in October 2017. Adding new angles and depth to the company database and media research services currently available in the UK, Whitereport is a pioneer in providing an independent, quick, validated and cross-media database, with data and an analysis of 1100+ UK media companies (primarily content providers). Thanks to our game-changing tool, decision makers at UK businesses, government and regulatory bodies can now avoid costly misperceptions when it comes to the reality of the market.
Feel free to contact us and we will be happy to answer any of your queries.