In the XXI. century the media market has significantly changed – not only by social media, but due to the media proliferation in the traditional segments. There is a significant volume of undiscovered media supply and demand.
Original content providers - both on traditional and digital platforms – are challenged in many ways: not only by their direct competitors or by global digital platforms, but also by the hidden media players across all media. Most parts of the current regulations were born in a different era with limited media supply.
As a result, the ever-changing cross-media supply and demand or the cross-media ownership are not transparent enough; the media market seems smaller without considering the undiscovered and new players.
We believe it is time to see the big picture, to take a transparent, comprehensive (all-media) and factual view of the media market supply and demand. It is time to have a united, single source cross-media platform to help business-to-business and business-to-goverment decision makers to keep up with market reality and make better, faster and safer decisions.
The media market is bigger than we knew and it impacts your decisions.